Atomic Beer Project

Why they got in touch:
Atomic Beer Project, a creation of WA based Gage Roads, we’re a (then) new in-house brewery and hospitality venue in competitive inner Sydney.  Whilst they were finding success with locals and work crowds,  they were looking to widen their audience and patronage to younger, nightlife based demographics and inject an exciting boost, whilst working within the covid restrictions.

The approach:
After a delicious meeting, eating and greeting at the venue, we established where we could assist in making this project an A+.

The in-house online team were already pros, so we got creative and were given the freedom to produce and promote branded experiential solutions. we got to work and developed an exciting venue offering. We developed and produced a full bodied event ‘Atomic Banquet,’ In essence, it’s exactly what the poster says, branded activations are also an effective solution to drive patronage and boost excitement around what could be a ‘standard’ offering.

After a few meals and house brewed beverages (for inspiration), we worked with the chefs to create Banquet menus, carefully programmed an evening of live and DJ entertainment, developed social media content and assets and marketed and documented an enticing, sit down (COVID safe) evening..

The Results:

Two sold out events, a hard drive worth of gorgeous social media content for their in-house team to use and distribute across a 12 month period, and the clout of some damn good parties during COVID, a nearly impossible task. Seriously though, they’ve gone on to succeed through and through, and still on the weekends sometimes you’ll even catch our DJs playing!